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Nov 22

#ShopSmall in McKinney to Make a Big Impact

Posted on November 22, 2017 at 8:59 AM by Beth Shumate

Small-Biz-SaturdayThis blog entry from last November was still so appropriate, so we're recycling it, updating totals and projections for this year's Small Business Saturday (Nov. 25).

It's an undeniable fact that McKinney's jewel and claim to fame is our beautiful and quaint historic downtown square. It's the main draw for tourists as well as being part of the reason new resident say they moved here.

Other cities visit here frequently, in fact-finding missions to learn how to revitalize their own downtown squares the way McKinney has. In fact, the one question we hear over and over again in our offices at the McKinney Convention & Visitors Bureau is "what is it that makes this square so successful?"

Just a couple weeks ago, the City of McKinney, McKinney Main Street and the McKinney CVB hosted the 250-attendee Texas Downtown Association conference (downtown business owners, city officials, planning personnel and others) from more than 100 other Texas cities. One of the comments we heard over and over was our guests raving about our downtown square - the atmosphere, the businesses, the dining. They loved it all! 

Of course, the support and hard work the City of McKinney put into renovating and revitalizing the infrastructure around the square was vital and instrumental in creating the framework for what makes the square so beautiful and picturesque. But what makes it vibrant and inviting, what keeps the sidewalks bustling and downtown guests smiling, is the small business environment that reverberates throughout the square.

The small businesses around our square are what give it the personality, look and feel everyone enjoys - the square's storefronts and their enticing products displayed in creatively designed windows, the eateries whose mouthwatering aromas draw you inside and make your noses and stomachs happy, and of course, the sights and sounds of local artists in our galleries, wineries, and restaurants. It's these businesses that make downtown McKinney the gem it is, and for that accomplishment, we give these business owners a big ol' Texas "YEE-HAW!" and "thank you" for being a huge piece of our city's economy and flavor. 

You can help make these small, locally-owned, mom and pop stores and restaurants, even better by celebrating Small Business Saturday this weekend. When you're done spending part of your Thanksgiving camping outside the "big box" stores and all of Black Friday fighting crowds to grab those advertised specials, why not head to our city's small businesses to enjoy the many benefits big stores with their seemingly endless marketing budgets just can't offer. We love the list of benefits small businesses provide that was included in a great Forbes article - unique offerings, exceptional service, access to experts, and the big one - it keeps money local.*

The money that is spent at these stores locally supports infrastracture, community growth and so much more! In fact, when you spend $100 at a small locally-owned business, roughly $68 of that purchase stays in the local economy. But when you spend that same $100 at a major business, only $43 stays in the local economy. Just think of the impact that $25 has on the local economy when it's multiplied by the number of consumers shopping at small businesses every day.

"On Small Business Saturday® in 2016, 112 million shoppers showed their love for their favorite spots, and spent a reported $15.4 billion at small businesses." - American Express, 2017

2017 Projections

In an article by Grasshopper.com, : 

"According to RetailMeNot’s 2017 Holiday Retail Trends and Guide, consumers plan to spend an average of $743 during the Black Friday to Cyber Monday shopping weekend, up 47% from last year’s average of $505.
  • According to PwC (auditors Pricewaterhouse Coopers), the average American is expected to spend $1,189 during the holidays, 6% more than last year. 
  • Brick and mortar shoppers are planning to spend an overage of $467 in store. Shoppers now care as much about the shopping experience as the gifts they get, according to the PwC. This puts small business owners at an advantage." 
  • So remember this weekend, after the turkey-induced nap has worn off and you've cheered until you're hoarse watching football on Thanksgiving Day, and after you've had enough of the pushing and shoving crowds on Black Friday, head to downtown McKinney or any other spot in town where local businesses can be found. The business owners and the community as a whole will thank you!"**
The MCVB and McKinney Main Street partnered recently to have a video produced that shows the vibrancy, color and excitement waiting for you in downtown McKinney! We know you'll enjoy it.

* "The Big Benefits Of Small Business Saturday," article on Forbes.com, Nov. 2016.

** "Small Business Saturday Statistics: Everything You Need to Know,"article on Grasshopper.com, Nov. 2017.